The Internet is a great resource. It allows people with what would otherwise be unheard-voices express their opinions, thoughts, and contributions to the collective discussion that is currently taking place throughout the United States and the World at large (look no further than the controversy over the Iranian Elections to see proof of that).
One drawback is, of course, that certain people proclaim to be authoritative on subjects they may not be authoritative on (disclaimer: I claim to be authoritative on nothing). A possible example of this is the publication of Social Networking for the Legal Profession (“Social Networking”). The title certainly is catchy. And, hey, show me a lawyer who isn’t looking for ways to develop business and I’ll show you a lawyer who has retired (or who has been elected or appointed as a judge).
The problem with Social Networking (the book, not the concept) is that it does not really seem to offer any novel information or approaches. The official spiel reports (as nearly all of us already know):
Now, we are proud to announce the release what is a major new report, published in association with Ark Group, entitled Social Networking for the Legal Profession, In the report, Lee Bryant and I look at ways in which legal professionals are exploiting social networking for business, both internally for operations and communication, and externally as part of their marketing and business development efforts.
Plenty of buzzwords: exploiting social networking, increasing operations and communications, and marketing as well as business developments. Certainly, each of these goals is worthy of any attorney. But I’m not sure that Social Networking for the Legal Profession is any better at assisting people in these pursuits than much of the freely available information online. A quick Google or Bing search should give you a lot of information that you might be looking for.
As with all publications such as Social Networking, I have significant questions, especially when I am asked to pay for them. Here are some of the claims the authors will attempt to discuss: (#) what social networking means; (#) using online social networks; (#) policy and governance issues around social networking adoption; and; (#) future social networking trends and their impact on the legal profession. I’m fairly certain that I can find good answers to all of these questions for free among friends, colleagues, and Twitter-buddies.
Don’t get me wrong; it is great to see these discussions taking place and, more particularly, to see big firms such as Allen & Overy and Latham Watkins becoming involved. Clients deserve more information and involvement and we should all be seeking to facilitate it. We are in teh business, after all, of representing clients. However, as we all know, this universe is shifting on a weekly, if not daily basis.
The resident expert for Social Networking, Penny Edwards, is described as follows: “Penny is an enterprise social computing consultant at Headshift, where she leads the user analysis, engagement, adoption and community building elements of projects with legal and professional services firms.” Not exactly a resume that I would look for if I were trying to hire a law firm marketing manager. But hey, I’m just a young associate; what do I know.
As social media in the law develops and, as we all play a part in it, I hope that no one book or convention will control how it is implemented and used. We have already posted the following three articles (free access I might add):
- The LinkedIn Bible: If Your Profession is Your Religion, This May Be for You
- Twitter and Employment Law Issues
- Review: Facebook 101 – Why Lawyers Should be on Facebook
We also recently posted a detailed story about JDSupra and how that website is changing the way biglaw is down, how the legal landscape is viewed, and who has access to the information necessary to make legal decisions in their lives. We hope you have time to check it out: Social Media Legal Spotlight: JDSupra / JDScoop.
It is through constantly developing and revising articles and websites such as these, as well as judicial opinions defining the parameters of how social media can be used in litigation and the investigation processes that will determine how social media will affectually affect all of us in law. Personally, I would not invest heavily in “books” or “treaties” on the subject matter. If it isn’t readily available online, contact me, and I will find it for you. Trust me, it is out there.
In the meantime, check out some of these legal heavyweights on Twitter; they should be able to help:
A complete review can be found over at JDScoop, but that previous list should keep you busy! And don’t forget to add me: @tysonsnow